Anyone who comments link gets your DM.
Ask followers to comment a word on your reel. Pingback sends each of them your link, guide or discount code by DM within seconds, day and night, using Instagram’s official API.
1,000 DMs and replies a month free. No card needed.
Set it up once. It answers every comment.
Pick a trigger word
guidelinkprice
Any word or emoji. Match it as a whole word, anywhere in the comment, or only when it’s the whole comment.
Write the DM
Hi @name! Here’s the free guide I promised in the reel 👇
Pingback fills in each person’s name. Add a public reply too, like “Sent you a DM”, so everyone scrolling knows it works.
Tell people to comment it
Comment guide and I’ll send you the full routine 👇
Say it in your reel or caption. Comments get their DM in seconds, even while you’re asleep or offline.
Built for the reel that takes off.
- Built on Instagram’s API
- Pingback uses Instagram’s official API, not your password or scraping. You approve access on Instagram and can remove it any time.
- Ready when comments pour in
- Thousands of comments in an hour? Pingback lines them up and sends the DMs in order, at a pace Instagram is happy with.
- One reel, or all of them
- Give each reel its own word and DM, or use one word across every post you’ve ever made.
- Replies in public too
- A reply under each comment shows everyone the DM is real, which brings in more comments.
- See every conversation
- Activity shows each comment next to the DM that went back, and says why if one couldn’t be sent.
- All your accounts
- Run your personal account and your brand from one login, each with its own words.
Pay for what you send.
Every paid plan has every feature and as many Instagram accounts as you run. Pick one by how many DMs and replies you send a month, and move up or down whenever you like.
Free
One account, to try it on your next reel
1,000 activitiesa month
$0 /month
Spark
Posting every week
10,000 activitiesa month
$4.99 /month
RisingA good place to start
Reels that keep getting shared
25,000 activitiesa month
$9.99 /month
Viral
Comments in the thousands, daily
100,000 activitiesa month
$19.99 /month
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Big audiences and agencies
300,000 activitiesa month
$39.99 /month
What’s an activity?
One thing Pingback does on Instagram for you. Each DM sent is one activity, and each public reply under a comment is another, so a rule that does both uses two. Comments that don’t match a rule are free, and a DM that fails isn’t counted.
Your activities start again at zero each month on the day you started paying, on monthly and yearly plans alike. Free gives you 1,000 a month for one Instagram account, with no card needed. Every paid plan connects as many accounts as you run.
Prices are in US dollars. Any tax is added at checkout by our payment partner, Dodo Payments.
Questions
How does Pingback connect to my Instagram?
Pingback uses Instagram’s official API for replying to comments by DM, not your password or scraping. You approve access on Instagram, and you can remove it there any time. It sends within the limits Instagram sets.
What kind of Instagram account do I need?
A professional account, either Creator or Business. Switching is free and takes a minute in Instagram’s settings. Your followers won’t notice anything.
What happens if I run out of activities?
Pingback stops sending DMs until your activities start again on the day your usage month renews (the day of the month you signed up, or started paying), and tells you in the dashboard. Your rules stay as they are. Upgrade and DMs start again straight away.
Can I change plans or cancel?
Any time, from the Plan page. An upgrade starts now, with the unused part of your current plan taken off its price. A downgrade or cancellation takes effect when the period you’ve paid for ends.
Is there a yearly plan?
Yes. Every paid plan can be billed yearly, which works out to two months free. You still get your activities fresh each month. You can switch between monthly and yearly from the Plan page.
Can I use it on more than one Instagram account?
On any paid plan, yes: connect as many accounts as you run. Each has its own trigger words, and they share your plan’s activities. Free covers one account.
Are there any limits from Instagram?
Instagram allows one DM per comment, sent within 7 days of it, and up to 750 comment DMs an hour per account. Pingback replies in seconds, and on a very busy reel it lines DMs up and sends them just under that pace.
Your next reel can answer every comment for you.
Start free