Start free. Pay when your reels take off.
Every paid plan has every feature and as many Instagram accounts as you run. Pick one by how many DMs and replies you send a month, pay monthly or get two months free each year, and move up or down whenever you like.
Free
One account, to try it on your next reel
1,000 activitiesa month
$0 /year
Spark
Posting every week
10,000 activitiesa month
$49 /year
$59.882 months free$4.08 a monthRisingA good place to start
Reels that keep getting shared
25,000 activitiesa month
$99 /year
$119.882 months free$8.25 a monthViral
Comments in the thousands, daily
100,000 activitiesa month
$199 /year
$239.882 months free$16.58 a monthIcon
Big audiences and agencies
300,000 activitiesa month
$399 /year
$479.882 months free$33.25 a month
What’s an activity?
One thing Pingback does on Instagram for you. Each DM sent is one activity, and each public reply under a comment is another, so a rule that does both uses two. Comments that don’t match a rule are free, and a DM that fails isn’t counted.
Your activities start again at zero each month on the day you started paying, on monthly and yearly plans alike. Free gives you 1,000 a month for one Instagram account, with no card needed. Every paid plan connects as many accounts as you run.
Prices are in US dollars. Any tax is added at checkout by our payment partner, Dodo Payments.
Questions
How does Pingback connect to my Instagram?
Pingback uses Instagram’s official API for replying to comments by DM, not your password or scraping. You approve access on Instagram, and you can remove it there any time. It sends within the limits Instagram sets.
What kind of Instagram account do I need?
A professional account, either Creator or Business. Switching is free and takes a minute in Instagram’s settings. Your followers won’t notice anything.
What happens if I run out of activities?
Pingback stops sending DMs until your activities start again on the day your usage month renews (the day of the month you signed up, or started paying), and tells you in the dashboard. Your rules stay as they are. Upgrade and DMs start again straight away.
Can I change plans or cancel?
Any time, from the Plan page. An upgrade starts now, with the unused part of your current plan taken off its price. A downgrade or cancellation takes effect when the period you’ve paid for ends.
Is there a yearly plan?
Yes. Every paid plan can be billed yearly, which works out to two months free. You still get your activities fresh each month. You can switch between monthly and yearly from the Plan page.
Can I use it on more than one Instagram account?
On any paid plan, yes: connect as many accounts as you run. Each has its own trigger words, and they share your plan’s activities. Free covers one account.
Are there any limits from Instagram?
Instagram allows one DM per comment, sent within 7 days of it, and up to 750 comment DMs an hour per account. Pingback replies in seconds, and on a very busy reel it lines DMs up and sends them just under that pace.